In this chapter, we have provided a set of tools and activities to help you define your policy-influencing objective and write your engagement strategy to achieve this objective. Here summarised are the various tools and activities, along with their relevant step number:
Objectives. How to use a force field diagram and analysis to show what are the forces for and against change.
Outcomes. Table listing nine stakeholder-focused outcomes and what to consider in each case. OM tool to select and categorise these as ‘expect to see, like to see, love to see’ outcomes.
Theory of change. How to tackle drafting a theory of change in various contexts.
Communications activities. Two approaches to communications activities: 1) specific policy position, diagram showing four communications methods including inside-track and outside-track; 2) knowledge-brokering for complex problems including informing, linking and matchmaking; how to write a communications strategy.
Resources. Tips on identifying resources, especially teamwork and management capacity; table of activities for collaborating and building capacity at individual, organisation and systems level.
Strategy. Bullet-list of headings to help you write your engagement strategy; wider factors beyond ROMA to consider.